โ† Back to Objective & Strategy

๐ŸŽฏ Objective & Strategy โ€” how it works

Write the plan โ†’ turn it into real work โ†’ share the work out โ†’ watch one number โ†’ close the quarter. Every 90 days. This page walks through each step in plain words.

1 The five steps

One plan per business, per quarter. It lives on one page and follows the same loop every 90 days.

1 ยท Write the plan

The AI wizard interviews you, or you fill the form in yourself

2 ยท Push it

The three projects become real projects and tasks

3 ยท Share the work

AI agent first, team second, founder last

4 ยท Watch one number

Each project's KPI shows on the dashboard

5 ยท Close the quarter

Freeze the result, carry the leftovers

A "KPI" is a Key Performance Indicator โ€” the one number that tells you whether a project worked, like "ยฃ249 monthly income" or "40 prospects contacted".

You = a person clicks something   Auto = the app does it for you   AI = an AI model is asked   Data = saved to Airtable (the database)

2 Step 1 โ€” Writing the plan

Pick the context

Business + the quarter you are planning + year

Pick a route

AI wizard, or fill it in yourself

The two halves

Objective Plan + Strategy Plan, one record

Save

Everything goes to the database

Starting a new quarter โ€” pick the NEW quarter You

Select the quarter you are about to plan, not the one just finished. There is no plan there yet, so the page says "Plan Q3 2026" and asks how you want to start. That is the right place to be.

You do not need to open last quarter first. Whichever route you pick, the page fetches the previous quarter itself: the wizard opens by asking what hit and what missed, and the form is pre-filled with last quarter's answers so you are editing rather than starting from a blank page.

Two ways in, same form:

  • Start AI Wizard โ€” 34 questions, one at a time. Rough answers are fine; it writes the polished version into the field. It challenges a weak answer once, then accepts it.
  • Fill in manually โ€” the same form, blank, with every section open and a hint under each heading. Type as much or as little as you like. The wizard is never compulsory.
Three things stop a quarter being lost by accident. Opening the wizard on a past quarter that already has a plan warns you first, because the wizard writes into whatever quarter is loaded and would otherwise overwrite finished history. Save changes stays greyed out until you actually answer, edit, or finish the wizard, so last quarter's pre-filled text can never be saved as this quarter's plan in one click. And a completely empty plan is refused rather than written.

The two halves share one record

Objective Plan โ€” why the business exists. Reviewed once a year, tweaked quarterly: the objective; what you do, who for and how; the customer profile; up to 20 team rules; up to 5 things that make you different; the main method step by step; the offer people can't refuse.

Strategy Plan โ€” how you win the next 90 days: the nine-year picture, three-year and one-year targets with measurable numbers, and three quarterly projects. Each project gets one KPI, an owner, a way to track it, a definition of done, and three monthly stepping stones.

The Main Method section โ€” text AND a linked record YouData

Each of the ten method steps has two parts: the words you type, and a picker that links the step to a record in the Main Methods library. The Systemisation page reads the linked records โ€” it takes the first letter of each one, in step order, and spells out your framework (like OPTIMISED). Text alone is invisible to it.

So under every step there is a "Linked record" picker. If a step has text but no linked record, the page shows a warning โ€” it never blocks you, it just tells you. One click on "Create the missing Main Method records from my step text" makes the records for you: the words up to the first dash or full stop become the record's name, the rest becomes its description.

The โ†‘ and โ†“ buttons move a step up or down. Text and linked record always move together, so reordering steps can never scramble the letters of your framework.

3 Step 2 โ€” The push

The "Push Projects โ†’" button turns the three written projects into real, trackable work.

Reads the screen

Uses what you just typed, not what was last saved

AI splits the stones

Each monthly stepping stone becomes one or more jobs

Preview

You see every project and every job before anything is written

Create

Projects + tasks made in the database, linked back to the plan

  1. AI Each stepping stone is split into separate jobs. "Do X and Y" becomes two jobs; one deliverable stays one job. Words like "skip" and "n/a" are ignored. If the AI call fails, the stone stays whole as a single job rather than being lost.
  2. You A preview shows everything that would be created. Walk away here and nothing has changed.
  3. Auto On approval, each project is created carrying its KPI, owner, tracking method, definition of done and the quarter's dates. The new project's ID is written back onto the plan โ€” that back-link stops duplicates and makes renaming safe.
  4. Auto Each job is due at the end of its month, attached to the project and the business. The app re-sets each due date straight after creating it, because a database automation would otherwise reset new tasks to today.
  5. Rule A project that already exists is left completely alone โ€” no new copy, no new jobs.

4 Step 3 โ€” Who does each job

Three questions, always in this order. The aim is that AI does up to 90% of repeatable work.

1 ยท Can an AI agent do it?

Research, drafting, building, checking, computing. 17 agents exist as team members.

2 ยท If not, can the team?

Hands-on and on-site work goes to the human team

3 ยท Only then, the founder

Decisions, approvals, credentials, signatures, being somewhere in person

The AI CEO routes each job to the right worker agent under the right department, and every agent reports back in the 09:00 daily huddle.

5 Step 3b โ€” The approval gate

The gate sits before the action, not after it. Nothing an agent produces reaches a tenant, a creditor, a prospect or a bank until the owner has said yes to that exact thing.

Prepare

The agent drafts the work. It sends and files nothing.

Ask

The task moves to "Approval" โ€” it shows in the app and as a Slack message with the actual work attached

Decide

Approve โœ…, reply with changes, or reject โŒ

Carry out

Only after a yes does the agent actually do it

Complete

The agent marks it done itself โ€” approving is not the same as done

Asking for a change is just a plain reply in the Slack thread โ€” those words go back to the agent as the instruction. Because nothing was ever sent, a change costs nothing: it simply goes round again.

Agents earn trust per type of work: 20 approved jobs of that type at 90% or better, with no rejections in the last 10, produces a recommendation to skip the gate. Nothing ever promotes itself โ€” the owner moves the gears, accuracy only advises.

6 Step 4 โ€” How the number reaches the dashboard

Every project carries exactly one number: its name, its unit and the target. The Leadership Dashboard shows one row per live project โ€” current value against target, and when it last moved.

Automatic route

Compute code on the project runs when the dashboard loads and writes the current value

Manual route

Someone types the number in โ€” shown with an amber warning, never as a confident figure

Dashboard row

Name ยท owner ยท current vs target ยท last updated

Closed quarters drop off the dashboard on their own โ€” anything with a "Closed On" date is excluded and its frozen value is never recomputed. And a stale number shows as STALE rather than pretending to be current.

Step 4a โ€” On-track or off-track decides itself Auto

Nobody sets a project's status by hand, and nothing sits still. It is worked out fresh every time from two things: how far through the quarter you are, and how far through the target you are. Being at 30% of the target 30% of the way through is on target. Being at 5% is not.

What the dashboard showsWhat it means
Not StartedThe quarter has not begun, or is in its first few days. Nothing is late yet.
On-TargetKeeping pace with the quarter, or ahead of it.
On-TrackSlightly behind pace, still recoverable.
Off-TrackBehind where the calendar says you should be.
CompletedSet by you, or frozen when the quarter closes.

A project pushed for next quarter reads Not Started until that quarter actually starts, then moves on its own โ€” no click, no reminder. A daily job writes the same answer into the database so the Airtable grid agrees with the screen.

Until August 2026 this did not happen. Projects were created saying "Not Started" and nothing ever changed it, so five Q3 projects read as though they had not begun for 33 days โ€” while sitting at nothing done against a third of the quarter gone. The status is now derived rather than remembered, and a daily check fails loudly if any live project is more than a week past its start date and still says Not Started.

Step 4b โ€” The sync check (run it whenever a KPI is added or changed)

A new KPI can quietly collide with a number already on the dashboard, and the collision stays invisible until someone acts on the wrong figure. Eight mechanical checks:

  1. No two live projects share the same KPI name.
  2. No KPI shares a name with the dashboard's own cards (this one bit: two different numbers were both called "monthly operating cushion" for a whole quarter, about ยฃ3,400 apart).
  3. A business is linked โ€” otherwise the KPI never shows under a business filter.
  4. An owner is set.
  5. A target is set, in the right unit.
  6. A tracking method is written down, naming exactly which figure it measures.
  7. The definition of done describes an outside result (money cleared, prospects contacted) โ€” never "all tasks complete", which can be satisfied by simply having too few tasks.
  8. The number updates itself. Every live KPI carries compute code or a recorded reason why not.

7 Step 5 โ€” Closing the quarter

Freeze first. Carry second. Never the other way round. The "Close the quarter" button on the plan page runs the whole protocol, and shows you a preview before a single thing is written.

1 ยท True outcome

Completed or Off-Track โ€” marked honestly

2 ยท KPI at Close

The number it actually reached, frozen

3 ยท Progress at Close

How much of the work got done, frozen

4 ยท Closed On

Stamped with the quarter's end date

5 ยท Closing note

Target, actual, why the gap, where the leftovers went

6 ยท Record comment

Same summary โ€” timestamped, attributed, can't be overwritten

7 ยท THEN carry

Each open task is ADDED to the new quarter's project. The old link stays.

What the preview shows You

One panel per project: the suggested outcome (Completed if the KPI or the task list got there, Off-Track otherwise โ€” you can change it), the KPI value to freeze (pre-filled from the current number, editable because the definition of done sometimes measures something slightly different), the frozen progress percentage, the close date, and a pre-written closing note you can edit.

Under each project, every open task with a dropdown: carry it into one of next quarter's projects, or Park it (it stays in this quarter only). If next quarter's projects don't exist yet, everything defaults to Park and the page tells you to write and push next quarter's plan first.

At the end it reports three counts: carried ยท closed ยท parked.

Why the order can never change. A carried task belongs to both quarters. Finish it in September and, if the old quarter had not been frozen first, its completion percentage would rise โ€” a quarter you missed would slowly start reading as a win months later. The app writes the full snapshot and the record comment before it re-links a single task, and if a project's snapshot fails to save, its tasks are not carried at all.
Nothing is ever moved, copied or deleted in a close. The old quarter keeps every task and its true result, forever.